Boost Your Online Business with These Simple Website Design Tips
We live in a digital era; this means that if you want to succeed in business, you need to embrace new ideas and concepts even though some of them may scare you. One of the first things you need to do when you set up shop, and in some cases even before that, is to build a website. Most people are computer literate, but creating a website may still be beyond your skill set. However, even though you may not be the one developing the site, there are a couple of things you need to do to maximize traffic to your site, and also to raise your user conversion rates.
According to Alex Read who runs LAB41 Digital Agency (Make sure you also grab there free website quick wins checklist) and specializes in online marketing, there are a few simple tweaks that you can make to your website. These will guarantee higher user conversion rates and in turn generate more business.
#01. Making Sure Your Website Is Mobile Friendly
Almost everyone has a smartphone, and most people only put their phones down when they go to sleep. Therefore, you will find that when someone needs a particular service or product, he or she will browse using his or her phone. As a business owner, you need to keep this in mind when you are developing or updating your website. If your site is not mobile-friendly, it may be difficult to view on a smartphone or worse it will take ages to load, which means that you are losing business.
To confirm if your site can be considered mobile-friendly try accessing it from your mobile. It will allow you to determine how long it takes to load, and also to peruse it and see whether it is easy to understand and navigate. If you do not like what you see, then you can be sure that your customers do not either.
#02. Carefully Choose and Word Your SEOS’s and Meta Descriptions.
When an individual runs a Google search, they will click on a website that looks informative based on the Meta descriptions given. It means if you are operating a dance studio, you need to ensure your Meta descriptions have your brand name, a summary of the services you offer, your location and a call to action. By including these details, you will notice your click rate will increase, and this is the first step in raising your user conversion rates.
To see if your site meets these requirements, run an online search on your business or company to view a sneak peek of your website. If you cannot see any of these details before you click on the link, then you need to make the necessary changes.
#03. Match Your Keywords with What Your Potential Customers Will Search For
If you have the right Meta descriptors, this will quickly convince a person to click on your site. However, when they get there, they will be looking for specific details, like what services you offer, your hours of operation, and the charges among others. Therefore, for example, using a dance studio as the business in question, when they click on your website relevant keywords must be strategically placed on the associated pages.
You can confirm that you have used the right keywords by running a Google search with one of the services or products you provide as a keyword. It should guarantee that your website appears among the options. After clicking on your site check to see whether your headlines include the words dance studio. Additionally, check the different pages to ensure the content given is related to the headings. If you’re in the US or UK check out US website design and UK web design.
#04. Utilize Effective and Relevant Call to Actions
Your call to action will guide your potential clients on what you want them to do once they log on to your website. If you are selling a product or service, you may want them to subscribe to a newsletter, download a free trial, or even make a purchase. Having a call to action alone, however, will not be enough. You need to ensure it is visible. It will mean using a font and color that are easily seen and also clearing any irrelevant information from your site. This way, you will have minimized possible distractions.
When you open a page on your website, you should be able to see the call to action. If what you are using seems a bit unclear you can liaise with the experts at Unbounce.
#05. Choosing an Appropriate Theme
Your theme is one of the things that should keep people interested in your website. The more engaged they are, the more likely they will be to take action. Consider running your site on word press this will give you access to thousands of plug-ins and templates. The theme you choose should not just be affordable for you and aesthetically pleasing. It should also have good security, support and offer you regular update. That will ensure that it is quick and lightweight which will guarantee that your site loads quickly. Another plus is it will keep you in Google’s good books.
By making these few tweaks to your website, you will see an increase in your website’s traffic and the user conversions. If you need a more in-depth analysis of your site, you can chat with the professionals at LAB41 who can offer you a customized audit.