Ever since the launch of various AI tools, content creation has become very easy. Due to this, creators focus on easily generated content, which is not always high in quality. To avoid this, Google may penalise the content that offers no real value and is low in quality parameters. The consequences of these penalties can result in reduced organic traffic and website reputation and limited ranking on search results.
You can read this full blog for expert tips to avoid getting penalised by Google.
Consistent Quality Content > Quality
Many content markets make the mistake of adding too much content and using keyword stuffing. Ask yourself if the content is benefiting the end user. AI can certainly help produce fast content on multiple topics, but that is not necessarily valuable. Such practices show the low quality of the content and, over time, lose your authority in your niche.
Add relevant data, images, or charts to break down technical terms. Additionally, try to humanise the content by sharing some personal stories or case studies that AI can’t replicate. This adds originality to your content, which avoids any unforeseen penalties from Google.
Strong Backlinks
Every niche has leaders and authoritative websites that are respected by Google as subject matter experts. You must include these backlinks strategically in your content. This can help your users to get their queries resolved from websites with domain authority. You can also showcase your value by sharing customer reviews and testimonials to build trust.
Additionally, using relevant anchor texts without keyword stuffing can help in increasing organic reach. If you are unaware of such backlinks, taking the help of an agency with award-winning SEO marketing can help.
Always Focus on User Intent
Before publishing content on Google, always research and think about the user intent. What problem is your audience facing, and how is your content helping them? Even if you rely on AI tools, you must modify the prompt to satisfy the user’s intent. You can do market research and read what the customers are most frequently searching for.
This can help you articulate the content surrounding the pain points of users and provide solutions. Your motive should always be to help the end user if you want to avoid penalties.
Gain Full Mastery of Various AI Tools
If you create content using AI, then it is essential that you use a variety of tools and understand proper prompting. Any beginner can produce low-quality content using tools like Chat-GPT. To avoid penalties, you need to learn how to generate valuable content using AI. For this, you can provide a clear prompt mentioning what tone you want, as well as specific narratives and styles.
Also, once the content is done, always proofread it for errors and remove any difficult words. Robotic words or complicated technical terms can confuse the end user, which may invite penalties from Google.
The Most Important and Final Expert Tip
You cannot mend your content or transform it if you don’t understand the latest Google guidelines. For example, E.A.T., which is a quality-checking parameter from Google, is now E.E.A.T. If markets, writers, and authors want to avoid penalties, they must be aware of these latest algorithmic changes. This can help you to sustain your online website and get higher rankings. Good luck!
